In my post last week about the recent Amazon move to provide direct printing, shipping, and list prices here in Canada, I missed a crucial upside detail.
While this development levels the playing field for Canadian indie authors by cutting the time from that holy ‘Buy Now’ button click to doorstep arrival just in time for winter, it also triggers an exciting benefit pointed out by Engen Books ‘ savvy entrepreneur Matthew LeDrew:
Canadian indies can now list their titles at separate prices than their U.S. listings!
Want to run a weeks’s sale (other than Amazon’s existing sales deals) for your Canadian fans? Well, now you can!
Want to drop the first novel in a series for a Canada-based promotional run? Now you can do that too!
While you could always drop the price listing of any title, the end price was bonded to the USD listing and automatically increased for exchange. This resulted in a discouraging price difference between the .com and .ca listings, and made the classic $XX.99 pricing option much trickier in Canada. Now, all titles in both Canada and the U.S. can be the same price listing.
What’s the downside?
Naturally, Canadian authors who drop their exchange-rate balanced price listing take a hit in their royalty payment. And, as the exchange rate fluctuates, that can be substantial. However, if indies are experiencing slowed sales because of awkward CAD pricing, the flexibility allowing them to adjust their price to a more palatable, attractive listing may be the boost their sales needed.
And, the optics of balanced pricing, plus the knowledge of CAD-specific listing for readers from home may be another benefit for all creators of independent Canadian writing. You couldn’t experiment with either if you were chained to traditional publishing practices!
I’ve standardized the price listing for the paperbacks of both of my novels, To Drown in Sand and To Drown in Ash. And, to celebrate, I’ve dropped the price of Book 1 of the Trilogy to $14.99 CANADIAN! Finally looks like something my mom would decide to buy!
Beaver tails, Double-Doubles, and now, Canuck indie fiction! A super development!
Stay tuned, like, or follow for continuing news and updates on any further KDP developments!